Conference: Enterprise 2.0 Track

To date, technology analysts have quite properly focused on the social and business aspects of Enterprise 2.0 technologies. And yet, Enterprise 2.0 tools - including collaboration suites, pure-play blog / wiki / social-networking products, and revamped portal products from major vendors - differ quite substantially in maturity, approach, and support. This session will share customer research from noted evaluation firm CMS Watch on leading Enterprise 2.0 technologies, and provide a framework for customers to evaluate the marketplace based on their own needs.

Social networking is a hot topic these days, mostly fueled by consumer applications such as Facebook and MySpace. Facebook alone has been catapulted to "web platform" status with thousands of third party applications being built around an open API. How will businesses leverage this social networking phenomenon? Are we creating value with social networks in business? Or are we simply creating more distractions?