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Interop Las Vegas 2008 FAQ

  1. What is Interop Las Vegas ?
  2. What is the projected number of attendees and exhibitors at Interop Las Vegas ?
  3. Why should I exhibit at Interop Las Vegas ?
  4. What other companies have signed up for Interop Las Vegas 2008 ?
  5. Do the media attend Interop Las Vegas ?
  6. How is Interop Las Vegas being promoted?
  7. Software 2008 and CSI SX will be co-located with Interop Las Vegas this year. Will those attendees have access to the Interop show floor?
  8. What topics are covered in the Interop conference program?
  9. Are there sponsorship and marketing programs available at this event?
  10. Who can I contact regarding sponsorship opportunities and marketing programs?

  1. What is Interop Las Vegas ?
    Interop is the leading global business technology event, bringing together IT and business leaders to learn about practical business solutions in the most comprehensive educational program available to the IT market.
  2. What is the projected number of attendees and exhibitors at Interop Las Vegas ?
    It is projected that 20,000 attendees and 500 exhibitors will converge at Interop Las Vegas .
  3. Why should I exhibit at Interop Las Vegas ?
    1. Interop brings together the most qualified technology professionals and business decision-makers together in one place. They invest the time and money to attend because they have immediate purchasing needs and require a comprehensive, integrated view of the technologies, tools and services that will help them make smart purchasing decisions and ease deployment throughout their organizations.
    2. Interop Las Vegas draws attendees with immediate purchasing needs. Studies show that 77% of Interop attendees make purchases within six months after the event.
    3. Interop Las Vegas attracts a broad reach of senior level management. 72% have executive or manager jobs responsibility.
  4. What other companies have signed up for Interop Las Vegas 2008 ?
    Companies such as Cisco, Avaya, Microsoft, Alcatel-Lucent, Nokia, Foundry, Motorola, Qwest Communications Sprint, VMware, McAfee and APC have signed up for Interop Las Vegas .
  5. Do the media attend Interop Las Vegas ?
    Interop Las Vegas provides excellent exposure to media and analysts. We’re expecting 250 members of the press and analysts to attend Interop Las Vegas 2008 .
  6. How is Interop Las Vegas being promoted?
    1. There is an extensive attendee marketing campaign for Interop Las Vegas 2008 directed at the 3,000,000 plus active technology buyers from the Interop and TechWeb database.
    2. Partner co-marketing programs with exhibitors, speakers, and leading industry publications and associations
    3. Print advertising in leading business technology market publications
    4. Web banners on leading media brand and association web sites
    5. Listing in online IT event calendars.
  7. Software 2008 and CSI SX will be co-located with Interop Las Vegas this year. Will those attendees have access to the Interop show floor?
    Yes. Registered Sofware 2008 and CSI SX attendees will have access to the Interop show floor.
  8. What topics are covered in the Interop conference program?
    The following topics will be covered in Interop's Conference Program:

    • Application Delivery
    • Data Center
    • Enterprise 2.0
    • Green IT
    • In the Cloud
    • Networking and Services
    • Physical Security
    • IT Security
    • SOA
    • Storage
    • Unified Communications
    • Virtualization
    • VOIP
    • Wireless and Mobility
    • VoIP and Unified Communications
  9. Are there sponsorship and marketing programs available at this event?
    Yes. Interop Las Vegas provides sponsorship opportunities and marketing programs that are designed to help technology marketers:

    • Fuel your sales pipeline with qualified leads
    • Increase visibility and attract more qualified buyers
    • Build your brand, increase exposure and expand their reach
    • Distinguish yourself from the competition
    • Zero in on specific targeted audiences
    • Maximize your event ROI
  10. Who can I contact regarding sponsorship opportunities and marketing programs?
    For more information or to learn about Interop sponsorship opportunities, please contact Kelly Stewart at (415) 947-6236