DRIVE BOOTH TRAFFIC:

2009 Co-Marketing Opportunities

Welcome to Interop Las Vegas ! We're glad to have your company as an exhibitor. It is our goal to ensure your company has the best experience at the show. To accomplish this, we have developed several tools to help drive booth traffic, all of which are FREE opportunities for your company to promote its presence at the event to customers and prospects.

Invite customers and prospects to visit your booth:

• Interop Las Vegas Logos, Banners and 50-word Event Description - Post on your Web site, events page or elsewhere to promote your presence at the event.
• Interop Las Vegas Free Expo Pass - Post on your Web site or in an email blast to customers/prospects.
• Interop Las Vegas Signature Button - Add this button to your email signature to spread the word about your presence at Interop with every email your company sends. We recommend adding text below the button: "Stop by Booth XXX to see YOUR COMPANY NAME at Interop Las Vegas , www.interop.com."
• "See it at Interop" logo - Draw attention to the products/services you will be showcasing at Interop. Add this logo to your print ads, website and any other place where you are displaying the products/services that will be shown at Interop.

You can also Login to the Exhibitor Resource Center (ERC) to access these tools.

Bookmark this page to make sure you have access to the ERC and the Interop Las Vegas co-marketing offers.

Email Blasts

By promoting a special discount on Interop Las Vegas educational content, your company has the opportunity to earn free conference passes and an additional promotion on our Web site via a banner ad.

To participate, send a dedicated Interop Las Vegas email blast to your internal lists OR include Interop Las Vegas event or special discount details, in your company's current marketing communications. The rewards vary based on the number of email recipients or number of insertions in current communications. See chart below.

For the dedicated email blast Interop will supply the creative—a co-branded HTML, text and/or PDF email promoting Interop and a 20% discount to your customers and prospects. To see past examples, send a request to Chris Lotspeich at 415.947.6601 or . Exhibitors also have the option to request slight customizations to the co-branded email template.

Free Expo Pass pdf

Distribute free Expo Passes and a 20% discount off Conference Passes to clients and prospects. This is an excellent way to invite customers and prospects to visit your booth or listen to your company's representatives within a conference session at Interop Las Vegas 2008. Distribute passes through all your sales channels, such as your customer base, prospects, sales offices and user groups to increase booth traffic.

The Expo Pass includes free admission to the Exposition, Keynotes, InteropNet, InteropLabs and free education. Download the Free Expo Pass now.

Blog About Your Booth at Interop

Encourage your company's bloggers to blog about your presence at the show with the following blurb:

IT Pros: Stop by our Booth at Interop Las Vegas ‘08

Are you heading to Las Vegas for the big Interop Conference and Expo in April? If so, stop by Booth [XX] April 29-May 1 and meet some of the [EXHIBITOR] team. We’d love to share some of the exciting ways IT organizations are using our products and services. Plus we’ll give you a chance to [WIN A PRIZE] or [SEE A SPECIFIC PRODUCT THAT WILL MAKE YOUR LIFE EASIER] and/or [OTHER BOOTH HIGHLIGHTS]

Interop is always a great show with over 500 exhibitors showing off all kinds of IT solutions. If you're going and looking for a free Expo Pass, here's a priority code you can use: [CODE]

Be sure to stop by Booth [XX]. We’re looking forward to meeting you!

[EXHIBITOR] Marketing Team

Contact

If you have any questions, need additional materials or would like the Interop Las Vegas Team to assist in the promotion of your onsite efforts, just let us know. Don't forget to take advantage of the special discount offers sent to exhibitors via email.

Contact Chris Lotspeich at 415.947.6601 or with any co-marketing-related questions.