PR Opportunities

Several PR opportunities are available at Interop Las Vegas 2009 to help maximize your company's exposure at the event. All of the following services are included at no charge for Interop Las Vegas exhibitors:

PR Strategy and Counsel
The Interop PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Interop that will be of interest to your company. Contact PR Manager, .

Inclusion in Interop 'Preview' Press Release
Interop offers an amazing audience to target for your company's new product or service announcement, and no other IT infrastructure event brings the same impressive and accessible blend of press, analysts, exhibitors and attendees together. Interop attendees are influential IT professionals who come to see the spectrum of technologies, products and solutions in one place so they can make more informed purchasing decisions.

If your company is planning on making an announcement at Interop Las Vegas 2009 , we can help you increase the exposure through an April 21 press release detailing exhibitor announcements at the event. To be included in this opportunity, exhibitors can fill out the New Product Description form in the Interop Las Vegas Exhibitor Resource Center (PR agencies – you'll need login information from your client). The deadline for inclusion is April 7, 2008. If you would like to participate in this opportunity but not release specific details of your announcement, we can also accommodate you.

Editorial Opportunity - Executive Interviews
Are you lauching a product or servie at Interop Las Vegas? If so, we’d like to interview one of your company’s executives to be podcast and posted to the Interop web site. A limited number of companies will be selected from submissions received for this opportunity based on uniqueness of the product/service and availability of the company’s executive. To be considered, send information on your executive and product launch to Natalia Wodecki at by April 4th. Embargo dates will be honored.

Meeting Rooms for Press Briefings
Beginning February 25th, press meeting rooms can be reserved in one-hour increments for exhibitors who have made reservations with press/analysts during the event – to reserve a meeting room, send the following information to : company name, name and contact information of person requesting meeting, meeting time and length, and press/analyst attending the meeting. The meeting rooms are located inside the Media Center. Last day to pre-reserve a room is April 24th. After this date room reservations can be made on a first-come-first serve basis at the event.

Media Briefing Hours of Availability:

Monday, April 28 7:30 am – 5:00 pm
Tuesday, April 29 7:30 am – 5:00 pm
Wednesday, April 30 7:30 am – 5:00 pm
Thursday, May 1 8:00 am – 3:00 pm

Media Center Location:

The Media Center is located in Ballroom F on the second level of Mandalay Bay Convention Center South.

Exhibitor Press Collateral Area
Exhibitors can also leave press kits in the Interop media center for press to access beginning April 28, 2008.

Press Coverage from Interop Las Vegas 2008
Read comments from the press during Interop Las Vegas 2008 to give you a better understanding of the feedback from the previous year's Interop Las Vegas event.

Best of Interop Awards
More information on submissions for the 2009 Best of Interop Awards can be found on the Best of Interop Awards site.

Access to the Interop Las Vegas 2009 Press/Analyst List
The Interop Las Vegas press/analyst list is available for exhibitors beginning March 24, 2008, and can be downloaded at the Interop Las Vegas Exhibitor Resource Center (PR agencies – you'll need login information from your client). This database will be updated and made available on a weekly basis until the event, with the final press and analyst attendee list uploaded the week after the conclusion of Interop Las Vegas. This information will give you the opportunity to set up on-site interviews and meetings prior to the event.

Guide to Engaging the Media
Develop an effective media relations strategy for the event using the Guide to Engaging the Media section of this guide, which provides recommendations for organizing media relations efforts at Interop Las Vegas.

Press Release Guidelines
Interop owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow the below guidelines:

  • Event boilerplate should be included in the press release (see boilerplate below)
  • The date and location of the event should be included in the first paragraph: Interop 2008 is happening April 27-May 2 at the Mandalay Convention Center
  • If you would like to include a quote from Interop GM, Lenny Heymann, send your release and suggested quote for review and approval to Joylyn Tanner . Please allow 24-48 hours turnaround time.

If you have any questions or need additional information, please contact Joylyn Tanner of Techweb Interop's PR Department at .

Interop Boilerplate

About Interop®
Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb’s family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. As the meeting place for the global business technology community, upcoming Interop events include Interop Tokyo 2008, June 9-13, 2008, Mukahari Messe, Tokyo, Interop Sao Paulo, August 12-14, 2008, Transamerica Expo Center, and Interop New York, September 15-19, 2008 Javits Convention Center, New York City. For more information about these events visit www.interop.com.

Encourage Your Press/Analyst Contacts to Register
If you would like to encourage any of your regular press or analyst contacts to register for Interop Las Vegas, you can direct them to our press and analyst registration site.

Exhibitor PR Service Partner: PR Newswire
PR Newswire is the official news service for Interop Las Vegas. PR Newswire provides global electronic distribution, targeting, measurement, translation and broadcast services on behalf of 40,000 corporate, government, association, and other customers worldwide.

PR Newswire is extending several Special Offers to all Interop Las Vegas exhibitors. PR Newswire’s offer includes:

  • Complimentary first year PR Newswire membership for all exhibitors wishing to join PR Newswire for the first time.
  • Automatic posting of event-related news sent via PR Newswire to all PR Newswire Web properties including PR Newswire for Journalists and the PR Newswire online news center.
  • Opportunity to purchase the MediaRoom ShowCase service for the event. MediaRoom ShowCase is an online pressroom – a one stop, efficiently packaged Web site that houses your press kits, event releases and important information, specifically designed for the trade show audience. It is flexible and easy-to-use, making it a must-have for Interop Las Vegas.
  • Exhibitors purchasing a MediaRoom ShowCase will also receive a one-time 20% discount off of their next event-related news release distributed over PR Newswire's national US1 circuit.

PR Newswire has also created a PR Toolkit that provides press release writing and distribution tips, not to mention additional special offers for new members.

If you would like more information about the many services that PR Newswire provides, please call 1-800-858-7057 or e-mail and mention Interop Las Vegas.

For further information on:

  • Promoting company participation at Interop Las Vegas
  • Interviewing Interop executives
  • Exhibitor and vendor related questions
  • Other exhibitor support

Please contact:

Natalia Wodecki
PR Manager
email:
415 947-6762