Data Center at Interop

Data Center managers are getting it from both sides: Demands from Data Center consolidation and web-based applications, and the power and cooling demands of Green priorities.

Fortunately, there are a growing number of solutions to both issues—like the hot topic of Virtualization.

Conference: Three of 17 tracks will show you how to address unprecedented demand for IT resources, breakneck growth and always-on availability, while cutting costs and reducing power consumption.
Data Center Track: Learn how to identify, mitigate and resolve threats. Next Generation Data Centers: The Vision, the Value and Getting There Virtualization Beyond Consolidation: Driving Down OPEX, Not Just CAPEX A Guide to Data Center Conservation Green Data Center: The IT Industry’s Energy Efficiency Initiative Is Your Data Center Most Effective or Most Efficient? Shouldn’t It Be Both? Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data Center Best Practices in Data Center Standardization Power Trends on Their Way to Your Data Center Free Cooling: Economizers in Data Centers Learn more...
Green IT Track: Learn how to squeeze greater efficiency and improve your bottom line. Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data Center Green Data Center: The IT Industry's Energy Efficiency Initiative A Guide to Data Center Conservation "Green" Storage Deploying a Green IP Telephony Network Learn more...
Virtualization Track: Enable your enterprise to embrace virtualization with confidence and efficiency. Virtualization Technology Primer Virtualization’s Phantom Menace: Security Storage and Networking in a Virtual World Planning the Move from Physical to Virtual: Migration and Deployment Storage Virtualization: What, Why, Where and How Virtualization Beyond Consolidation: Driving Down OPEX, Not Just CAPEX Simplifying Software Management through Application Virtualization Microsoft’s New Virtualization Strategy One for All and All for Xen: The Emerging Strength of Open Source Alternatives Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data Center Application Virtualization - What is it All About? When, Why and How to Move to a Virtual Desktop Architecture (VDA) Management Tools for the New Virtual Data Center Learn more...

Free Sessions and Events: All attendees can take advantage of free data center-related sessions and events throughout the week.

Tuesday Wednesday Thursday

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Tuesday, April 29
11:15 am–12:00 pm	Sponsor Sessions Centralized Management: A Magic Wand for Managing Data Centers - Sponsored by Avocent (Location: Reef F ) Cinderella's fairy Godmother had it right: just wave a magic wand to improve a bad situation. If only that worked in multi-vendor, multi-platform, multi-location data centers. No wand? No problem! Learn how you can roll the management of complex physical and virtual environments into one magical point of control. Speaker - C.C. Fridlin, Vice President of Product Management, Avocent As the director of product management for Avocent solutions, C.C. Fridlin is responsible for worldwide product strategy, marketing and launch activities for the all enterprise, branch and small business hardware and software products. He coordinates with the embedded product management teams to develop data center, server room, remote office and desktop IT management solutions. Fridlin joined Avocent in 2003 at corporate headquarters in Huntsville, Alabama to lead the company's data center products marketing team. He has over 15 years experience in product marketing and management, channel and business development, and manufacturing operations. Fridlin holds a bachelor's degree in electrical engineering from the University of Tennessee and a master's degree in business administration from Kennedy-Western University. He is a licensed Professional Engineer (P.E.) in Alabama.
12:15 pm–1:00 pm	Sponsor Sessions The "Greening" of the Data Center - Sponsored by APC (Location: Mandalay Bay L) Data centers are viewed as "not green" because they appear to be unnecessarily consuming energy, water, and other resources. There are many actions to reverse the trend of the rapidly growing consumption of energy and materials in data centers. This presentation provides quantitative examples of new methods for reducing energy consumption by power and cooling systems. Speaker - Domenic Alcaro, Director of Schneider Electric Critical Power and Cooling Services, APC, A Schneider Electric Company
4:15 pm–5:00 pm	Sponsor Sessions How to Not Be a Power Expert, but Act Like One - Sponsored by Eaton (Location: Mandalay Bay L) Gain visibility into your power and data center systems to remove waste and increase efficiency. This session will provide you with a checklist of methods to assist you in making and managing high efficiency and Green choices for your data center, from the utility entering your building, through your network closet and data center, without an engineering degree. Speaker - Chris Loeffler, Eaton Corporation Speaker - Jim Thompson, Eaton Virtualized Data Centers - Beyond the Virtual Sum of Virtual Parts - Sponsored by F5 Networks (Location: Reef F ) A truly virtualized data center (VDC) is more than just virtualization technologies interacting with one another; it is the melding of unified access control, application delivery, and fully automated processes managed by a set of policies to provide access to services as needed. This session details the emerging benefits of a comprehensive VDC, and explains how enterprises can leverage the power of virtualization without sacrificing the security, optimization, or availability of their applications. Speaker - Ken Salchow, Product Marketing Manager, F5 Networks Ken Salchow has served F5 Networks for over 8 years in a number of capacities?from field engineering to security architect overlay to manager of technical marketing. He has helped design and implement some of the most cutting-edge uses of F5 technology in conjunction with customers' security infrastructures, helping them meet their business objectives securely. Prior to F5, Salchow was a principal member of the Best Buy, Inc. Internet Services Group which developed the retailing giant's eCommerce presence. He is also the owner/operator of Binary Forensics, LLC, a boutique computer forensics lab, and Digital Interlopers, LLC, a boutique penetration and testing organization serving small/medium business entities.
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Wednesday, April 30
11:15 am–12:00 pm	Sponsor Sessions Free Cooling - Take It to the Bank - Sponsored by Chatsworth Products (Location: Mandalay Bay L) Data Center electricity will soon cost more than the data center. Anywhere from 25%-50% of that energy cost is for cooling. This session will explain airflow management and containment techniques resulting in access to condenser-free cooling for thousands of additional hours per year with resultant cooling cost savings from 50-90%. Speaker - Fernando Reyna, RCDD, Field Applications Engineer, Chatsworth Products, Inc. Fernando Reyna, Field Applications Engineer for Chatsworth Products, Inc. (CPI), has been with the company over 5 years, and possesses over 14 years of technical experience in the voice and data industry. Mr. Reyna provides technical advice and service on CPI Product applications and acts as technical liaison between key end users (Fortune 500 level companies), company product managers, engineers and new product development teams. In addition, he regularly presents seminars focusing on data center cooling and the economic benefits of using passive cooling technology to solve thermal management issues. Building the Eco-Efficient Data Center: The Fine Line Between Serving Business Goals and Meeting Resource Constraints - Sponsored by Force10 Networks (Location: Reef F ) Power costs are increasing to as much as 25% of budgets while technologies like virtualization, network automation and 10 GbE, are proliferating. Yet, it's unclear how these technologies impact power consumption. This session will explore how enterprises can leverage new technologies to contain spiraling power costs while serving business goals. Speaker - Stephen Garrison, Vice President of Marketing, Force 10 Networks
12:15 pm–1:00 pm	Sponsor Sessions WATTS UP? Your Energy Bill - If You Don't Have a Handle on Your Data Network's Overall Energy Impact - Sponsored by Nortel (Location: Reef F ) Fully understanding your data networks energy impact is a critical first step to empowering you to take action for a Greener IT environment. This session will introduce a new Energy Efficiency Calculator that can help customers model the energy impact of existing or planned Data Center or Converged (VoIP) Campus LAN network deployments. Speaker - Steve Given, Enterprise Marketing, Nortel
3:00 pm–4:15 pm	Sponsor Sessions Higher Density, Converged Data Centers - GREEN is the New Black - Sponsored by Ixia (Location: Surf F) As enterprises add more complex multi-play applications - video, VoIP, streaming media, web conferencing, etc., - the increased traffic load is driving them to purchase high-speed 10 GbE equipment for their data centers. 10 GbE, however, stresses network capacity and can add significant operating costs from higher power consumption and cooling costs. This session discusses how enterprises can better deploy 10GbE with a lower cost of ownership for both equipment and the data center and will outline a vision for testing Green. RECEPTION IMMEDIATELY FOLLOWING.
4:15 pm–5:00 pm	Sponsor Sessions Going Green in the Data Center or Going Going Gone! - Sponsored by CommScope (Location: Reef F ) Will you have enough energy capacity to power and cool your critical high-density equipment or will you be the one they call when the datacenter goes dark? Never fear, the industry's energy consciousness has evolved and help is on the way. Come listen and learn who's involved and about the bright horizon ahead. Speaker - Mike Barnick, Business Development Mgr, CommScope, Inc.
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Thursday, May 1
10:00 am–10:45 am	Sponsor Sessions Learn How to Put the Power of Your Best IT Admin Everywhere, All the Time - Sponsored by Uplogix (Location: Reef F ) The challenge to managing remote branches and datacenters using traditional monitoring and console tools is that skilled IT staff is still required onsite to perform system maintenance and recovery tasks. Learn how new remote management technologies reduce the expense and headaches of supporting remote locations by automating routine maintenance and recovery, and improve SLA's.
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