| Tuesday, April 29 |
| 10:15 am–11:15 am |
Conference Sessions
Managing and Controlling Application Performance
Speaker - David Messina [ Presentation], VP Marketing and Product Management, Xangati David is a seasoned executive with fifteen years of experience in the marketing and selling of enterprise, consumer and service provider networking equipment on a global level. Prior to Xangati, David held product marketing and marketing communications executive positions for CoSine Communications and Bay Networks (acquired by Nortel Networks). David holds a BS in Economics from The Wharton School, UPENN.
Speaker - Jim Frey [ Presentation], Marketing, NetScout Systems Jim brings 20 years of product development and marketing experience - focused on network and service management products for enterprise, telecom and government organizations to his role as vice president of marketing at NetScout. Previously, Jim was VP of strategic marketing at Micromuse. Prior to that, his roles included director of worldwide product marketing at Agilent Technologies, and manager of Cabletron?s SPECTRUM service provider products group. Jim has spoken at numerous events worldwide on network performance, service level management, OSS, VoIP, and IP QoS. He holds an MSc. degree in Computer and Information Sciences from RPI.
Speaker - Jim McQuaid [ Presentation], Director of Product Management, NetQoS Jim McQuaid is Director, Product Management at NetQoS. A graduate of the University of Michigan, McQuaid has worked in network performance analysis, digital signal processing and measurement and control for a variety of established and startup companies including Analog Devices, Bay Networks, Ganymede and NetQoS. McQuaid is the co-author of RFC 1944 and 2544 and was the Chair of the IETF Benchmarking Methodologies Working Group from 1995 to 1998. In recent years McQuaid has focussed primarily on application and network performance. Outside of work, he is an active filmmaker.
Architectures for IP Telephony Deployment
Moderator - Allan Sulkin [ Presentation], President, TEQConsult Group Allan Sulkin is founder and president of TEQConsult Group (www.teqconsult.com), a management consultancy focused on the enterprise communications market. Sulkin is widely recognized as the foremost analyst of enterprise voice communications system and has consulted with each of the market's leading system suppliers and distributors during the past quarter century. He authored PBX Systems for IP Telephony (McGraw Hill), was a contributing editor to Business Communications Review magazine for more than 20 years and has been a prominent presence at Voicecon since its inception. He serves on the Board of Directors of the Enterprise Communications Association and authored its annual market report. Sulkin can be reached at amsulkin@aol.com
Information Classification: The Cornerstone to Information Management
Speaker - Sheila Childs [ Presentation], Director of Marketing, EMC Sheila Childs Director, Software Product Marketing EMC Information Management Software Group Sheila Childs is a Director of Marketing in EMC?s Content Management Software Group, a worldwide leader in the development and delivery of enterprise content management and archiving solutions. Sheila has held technical and management positions in product strategy, product development, product management and customer support/services. She has delivered value-focused storage management software for backup/recovery, HSM, remote device access, device and media management, SAN management and most recently, Information Lifecycle Management (ILM). Sheila has been involved with the Storage Networking Industry Association as a participant in technical working groups, on various committees and as a Board member. She co-chaired the Interoperability Committee from 1999-2001, which has brought successful interoperability demos to a number of Storage Networking World conferences, and initiated the SNIA-Conformance Test Program (SNIA-CTP). She has been active in many initiatives including the startup of the Technology Center and the SNIA Storage Management Initiative. She has been a member of the Board of Directors for four years; her elected positions include a year as Vice Chair and two years as Chairman. She chaired the SNIA Data Management Forum in 2005.
Evolution of Threats and Their Impact on Security Technology
Speaker - Gene Schultz [ Presentation], CTO/CISO, High Tower
Application Delivery On Demand
Speaker - Tim Knudsen [ Presentation], Director APS Product Specialist, Akamai
Next Generation Data Centers: The Vision, the Value and Getting There
Moderator - Rick Clark [ Presentation], Principal, Deloitte Consulting Rick is a Client Service Partner and leader of Deloitte?s Platform Architecture & Infrastructure Services (PA&I) Group in the West and National leader for Deloitte?s Documentum ECM Service offering. He has more than 23 years experience in large-scale information technology related disciplines, including Data Center services, ECM deployments/Collaboration, IT consolidation, systems architecture, design, development, test and deployment, high volume / high availability on-line Transaction Processing, Database Management Systems, Enterprise Systems Management, Enterprise Storage Solutions, e-Business Architectures and program management. His enterprise-wide I.T. skills include IT assessment, strategy, architecture design, implementation and project management of heterogeneous computing infrastructures.
Virtualization Technology Primer
Speaker - Anne Skamarock [ Presentation], Research Director, Focus Consulting
S08 Conference Sessions
Speaker - Daniel Kohn [ Presentation], Executive Director, The Linux Foundation Jim Zemlin, formerly executive director of the Free Standards Group, is the executive director of the Linux Foundation. Zemlin previously served as vice president of marketing for Covalent Technologies, the leader in products and services for the Apache web server. Prior to that, he was a member of the founding management team of Corio, a leading enterprise application service provider that had a successful initial public offering in July 2000. Widely quoted in the press on open source and commercial software trends, Zemlin has also been a keynote speaker at industry and financial conferences including Gartner's Open Source Conference, Linux World and OSCON. Zemlin also has a regular column in Enterprise Open Source Journal and is an advisor on open source strategy to various companies and governmental groups including Hyperic, Zmanda and the Chinese Open Source Promotion Union.
Enterprise 2.0: What it is and Why it Matters?
Speaker - Karen Appleton [ Presentation], VP of Business Development, Box.net
S08 Industry Sessions
Moderator - Steve West [ Presentation], Managing Director and Co-Head, Credit Suisse
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| 10:15 am–10:45 am |
S08 Industry Sessions
PR 2008: Navigating the Changing Media Landscape
Speaker - Melissa Neumann [ Presentation], Vice President, Eastwick Communications
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| 10:45 am–11:15 am |
S08 Industry Sessions
Penetrating Target Accounts with Account-Based Marketing
Speaker - David Munn [ Presentation], President and CEO, ITSMA David C. Munn President and CEO dmunn@itsma.com Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events. Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization?s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide. Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway?s first ?Service Trends and Forecast? study and launched the company?s inquiry hotline service. Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University?s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg?s MBA program.
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| 11:30 am–12:30 pm |
Conference Sessions
Optimizing the Performance of Enterprise Applications
Speaker - Sunil Potti [ Presentation], Vice President, Acceleration and Virtualization Group, F5 Networks Sunil Potti is Vice President of Product Development for the Acceleration and Virtualization Group at F5 Networks. Sunil brings many years of experience in delivering enterprise applications and next generation application infrastructure technologies to the market. In his current role, he is responsible for delivering F5?s application acceleration products including WAN optimization and web acceleration solutions. Prior to F5, Sunil was Director of Engineering at Cisco Systems where he led the Application Oriented Networking product group. He has also held positions at Synchrony and Sybase.
Speaker - Tim Richards [ Presentation], Senior Product Manager for WAN Acceleration, Juniper Networks Tim Richards is Senior Product Manager for WAN Acceleration products at Juniper Networks, where he defines product features, direction and strategy for the company?s application acceleration product portfolio. With more than 15 years of people management, product management and field experience in the networking industry, Richards brings a practical understanding of how technology can solve business problems. Richards joined Juniper Networks as part of the acquisition of Peribit Networks in 2005, where he held a key technical role in the EMEA Sales Operation. Prior to Peribit Networks, Richards held various managerial and senior technical roles at Lucent Technologies, IBM and 3Com. Richards earned a Bachelor of Science (Honours) Degree in Computer Science from the University of Portsmouth in the United Kingdom.
Wireless Security and Management: New Challenges, New Opportunities
Moderator - Lisa Phifer [ Presentation], Vice President, Core Competence Lisa Phifer is Vice President and co-owner of Core Competence, a consulting firm focused on business use of emerging network and security technologies. She has been involved in the design, implementation, and hands-on evaluation of internetworking, security, and management products for over 25 years. At Core Competence, Lisa provides requirements analysis, vulnerability assessment, and product evaluation services. She has advised companies large and small regarding use of network technologies and security best practices to manage risk and meet business needs. Lisa teaches and writes extensively about a wide range of technologies, from wireless/mobile security and intrusion prevention to virtual private networking and network access control. Her work appears regularly in industry publications, including Information Security, searchNetworking, and Wi-Fi Planet. Lisa's monthly columns are published by searchMobileComputing, where she serves as WLAN site advisor. She is an editorial board member of the Wireless Vulnerabilities and Exploits project.
Speaker - David King [ Presentation], Chairman and CEO, AirTight Networks
Speaker - Greg Murphy [ Presentation], General Manager, AirWave Wireless
Managing and Troubleshooting VoIP
Speaker - Steven Guthrie [ Presentation], Director, Product Marketing, CA, Inc. Steve Guthrie has spent the past decade in the networking and telephony markets as an active participant in the emergence of LANs, WANs and IP technologies and most recently with unified communications such as IP voice, video, presence and messaging. As the director of product marketing for CA?s Network and Voice Management Solution, which includes the eHealth performance manager, SPECTRUM fault manager, and eHealth for Voice phone system manager offerings, Guthrie is responsible for understanding how enterprises, public-sector agencies, telcos and managed service providers use network and voice management solutions and for communicating these experiences and industry best practices to help other organizations optimize their converged network investments and achieve high end-user satisfaction. Additionally, he works in conjunction with product management to understand the needs of large enterprises, telcos and MSPs and define solutions that span these customers? existing networks as well as the networks they are building to support the fast-growing demand for IP services for voice, video and data. Prior to joining CA, Inc., Guthrie was director of global product marketing for Integrated Research. of Sydney, Australia, which develops and sells the PROGNOSIS IP telephony management software solution for large enterprises and managed service providers. Prior to this, he was vice president of marketing at Xelor Software, a start-up based in the Boston area that was focused on solving new and complex business problems associated with time-sensitive, real-time IP communications contending for valuable and expensive bandwidth with data-centric applications. Prior to his appointment at Xelor, Guthrie was director of marketing at Pingtel, where he was recognized for his role in making the Pingtel phone a ubiquitous symbol of IP telephony and SIP-based communications.
Speaker - Sung Moon [ Presentation], Director, Technical Readiness and Serviceability, Avaya Global Services, Avaya Sung Moon is Director of Technical Readiness and Serviceability for Avaya Global Services. His responsibilities include training Avaya?s support engineers for new solution launches, driving serviceability features into Avaya?s converged solutions, and supporting critical and complex escalations. Sung?s technical background is primarily in enterprise networking and IP telephony, and he holds a CCNP certification. Prior to becoming a director Sung was an R&D engineer and manager of a critical escalation team at Avaya. Prior to coming to Avaya, Sung served in the USAF as a communications engineer, worked in the Defense industry as a Service Provider for the DoD, and worked in the financial industry as an enterprise network engineer for a prominent brokerage firm. Sung earned a Bachelor of Science degree in Electrical and Computer Engineering from Brigham Young University, and a Master of Business Administration degree from Southern Illinois University.
Identifying and Eliminating Backup System Bottlenecks
Speaker - Jacob Farmer [ Presentation], CTO, Cambridge Computer Services
Virtualization's Phantom Menace: Security
Speaker - David Lynch [ Presentation], VP of Marketing, Embotics Corporation VP Marketing, Embotics Corporation A dynamic, successful and well rounded 30 year veteran of the high tech marketplace with international expertise, David has spent the past 11 years in the security industry, working and writing about security technologies and trends ranging from authentication and access control to security middleware, Public Key Infrastructure, virtual private networks, deperimeterization, and compliance. Prior to Embotics Corporation, David previously held VP Worldwide Marketing roles at Apani Networks, Array Networks, Rainbow Technologies and Kyberpass Corp, and was President of Cablecom International. A long time member of Mensa, Mr. Lynch holds degrees in Nautical Science (City of London), Computer Technology (Montreal) and an MBA from the University of Toronto.
Virtualization Beyond Consolidation: Driving Down OPEX, Not Just CAPEX
Speaker - Paul Prince [ Presentation], Director, CTO Enterprise Products, Dell Paul Prince brings more than 20 years of computer industry experience to his current role as Director of Enterprise Technologies, within Dell?s Office of the CTO. In this position, Mr. Prince is responsible for leading Dell?s initiatives on virtualization, as well as directing the company?s Client and Server Architecture teams, and overseeing development of the core technologies associated with those platforms. Paul Prince holds a bachelor of science degree in physics from Abilene Christian University, and a master of science degree in electrical engineering from the University of Utah.
Storage and Networking in a Virtual World
Moderator - Anne Skamarock [ Presentation], Research Director, Focus Consulting
Speaker - David Black [ Presentation], Distinguished Engineer, EMC David L. Black, Ph.D. is a Distinguished Engineer at EMC Corporation and has been the chair of a number of IETF (Internet Engineering Task Force) Working Groups, including the IP Storage (ips) Working Group. In the latter role, he has overseen standardization of block storage over IP protocols (e.g., iSCSI, FCIP, iFCP). At EMC he contributes to technology and product strategy and serves as a consulting engineer to product groups across the company. Prior to EMC, Dr. Black performed operating systems research and development at the Research Institute of the Open Software Foundation (OSF), later part of The Open Group. Dr. Black holds an M.S. and Ph.D. in Computer Science from Carnegie Mellon University along with an M.A. in Mathematics from the University of Pennsylvania. He is a member of the IEEE Computer Society.
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| 11:30 am–12:00 pm |
S08 Conference Sessions
The Impact of SOA on Traditional Middleware Technologies
Speaker - Jim Green [ Presentation], CEO, Composite Software, Inc. Jim Green Chairman and CEO Composite Software Jim, a noted enterprise computing technology visionary and roll-up-thesleeves entrepreneur, guides Composite Software strategy and operations. Prior to Composite, Jim served as webMethods? CTO, Executive Vice President of Product Development, and Board of Directors member. Jim was CEO and co-founder of Active Software, where he grew the company from a start-up to an industry leader in Enterprise Application Integration (EAI) software. During his seven year tenure at Sun Microsystems, Jim led the development of the Common Object Request Broker Architecture (CORBA) specification, the industry standard for distributed objects. In previous companies, he achieved several industry firsts by developing networking and distributed computing products. A career long innovator, Jim has created products that have resulted in over $1B of sales. Jim holds both a MS in Industrial Engineering and a MS in Computer Science.
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| 11:30 am–12:30 pm |
S08 Conference Sessions
IP Issues in Open Source: What Vendors and IT Buyers Need to Know
Speaker - Janet Campbell [ Presentation], Legal Counsel and Manager, Eclipse Foundation
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| 11:30 am–12:00 pm |
S08 Industry Sessions
How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably
Speaker - Jeffrey Koser [ Presentation], Owner, Selling to Zebras, LLC Jeffrey A. Koser has more than twenty-nine years of experience in consulting, executive sales management, business strategy, and business development in various industries. His current consulting customers range from Global 2000 companies to companies aspiring to make an initial public stock offering. Using the Zebra sales methodology, Jeff has established a proven track record of successfully executing business strategies for companies of all sizes in a variety of industries, from emerging to mature markets. Previously, Jeff served as chief operating officer at Baan Supply Chain Solutions. Under his leadership at Baan, revenues grew more than tenfold in fewer than five years. Prior to joining Baan, Jeff held various management and sales positions at companies such as NCR Corporation, MAI Basic Four, and Xerox Computer Services. www.sellingtozebras.com Name: Jeffrey A. Koser Telephone: 414-659-1494 Company: Selling to Zebras, LLC Email: Koserhtk@aol.com
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| 12:00 pm–12:30 pm |
S08 Conference Sessions
OlivaNova-The Programming Machine
Speaker - Stephen J. Mellor [ Presentation], OlivaNova, Programming Machine Stephen J. Mellor is an internationally recognized pioneer in creating effective, engineering approaches to software development. In 1985, he published the widely read Ward-Mellor trilogy Structured Development for Real-Time Systems, and in 1988, the first books defining object-oriented analysis. Stephen also published Executable UML: A Foundation for Model-Driven Architecture in 2002. His latest book MDA Distilled: Principles of Model-Driven Architecture was published in 2004. He is active in the Object Management Group, chairing the consortium that added executable actions to the UML. He is is now working on the executable UML foundation standard at the OMG. Perhaps surprisingly, he is also a signatory to the Agile Manifesto. Stephen acts as Chair of the IEEE Software Advisory Board, and is an adjunct professor at the Australian National University.
S08 Industry Sessions
Best Practices for Building and Growing Your In-Direct Sales Channel
Speaker - Jerry Jalaba [ Presentation], VP Alliance and Partners, Intacct Jerry Jalaba is responsible for managing Intacct?s successful channel and alliance initiatives, driving growth through strategic relationships with a variety of partners, including CPA firms, financial and business process outsourcers, value added resellers, solution providers, independent software vendors, distributors, systems integrators, and consultants among others. Jerry has more than 25 years of experience in sales, channels, and marketing. Jerry joined Intacct from Google, via their acquisition of communications security and compliance leader Postini, where he was vice president of worldwide alliance and channel sales. In that position, he helped to accelerate growth via highly successful channel initiatives. At Postini, Jerry developed and executed a diversified strategy for global channels in a software as a service (SaaS) business, and contributed triple-digit year over year growth across a broad set of business partners. Jerry started his career at IBM in a variety of sales and marketing management roles over a 13-year period. He then spent five years at 3Com, where he was vice president of North America sales and vice president of worldwide sales operations. For the past ten years, Jalaba has invented and implemented creative distribution strategies as vice president of sales and channels at fast growing companies including Vertical Networks, Ramp Networks, Palm, Postini, and Google.
Outsourcing 3.0: India, The Market and The Factory for Building Software Products
Speaker - Anand Deshpande [ Presentation], Managing Director, Persistent Systems Limited As the Founder, Chairman and Managing Director of Persistent Systems, Dr. Deshpande's vision created a distinctive business that was focused on outsourced product development. Dr. Deshpande, who embarked on as a hands-on techie, used his expertise in Data Management Systems to boot-strap a small boutique shop in 1990. In the course of time, under his leadership, Persistent has grown tremendously with a host of satisfied customers. Dr. Deshpande completed his graduation in B. Tech (Hons.) in Computer Science and Engineering from IIT, Kharagpur, and Ph.D. in Computer Science from Indiana University, Bloomington, Indiana (USA). After his Ph.D., he worked at Hewlett-Packard Laboratories as a Member of Technical Staff in Palo Alto, California. He is a member of the Association for Computing Machinery (ACM), Institute of Electrical and Electronics Engineers (IEEE), Computer Society of India (CSI) and Young Presidents' Organization (YPO). He currently serves on the Executive Committee of the National Association of Software and Services Companies (NASSCOM) and Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA). He has been the President of Software Exporters' Association of Pune (SEAP) for 2005-06 and 2006-07 and Chairman of the Pune Chapter of Computer Society of India for 2003-04 and 2004-05. He is an active member of the Database Community and has served as the Industrial Program Committee Chairman for Very Large Data Bases (VLDB) 2007 in Vienna, International Conference on Data Engineering (ICDE) 2005 in Tokyo and Database Systems for Advanced Applications (DASFAA) 2008 in New Delhi. He was actively involved in organizing VLDB 1996 in Mumbai and ICDE 2003 in Bangalore. He was the Organizing Chair of the Conference on Management of Data in 2005 at Goa.
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| 1:15 pm–2:00 pm |
Sponsor Sessions
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| 2:00 pm–3:15 pm |
Conference Sessions
Network Services: Which Ones and Where?
Speaker - Michael Frendo [ Presentation], Senior VP, High End Security Systems, Juniper Networks Michael Frendo, senior vice president, High-End Security Systems (HSS) Business Unit at Juniper Networks, has more than 20 years of technology, engineering, and product partnership experience. In his current role, Frendo is responsible for the leadership of the current and next generation security and network traffic visibility technologies and products . Prior to joining Juniper, Michael was responsible for leading system architecture, worldwide product development and customer engagements for the entire product line at McDATA Corporation. Previously, Frendo was the vice president for Systems and Software Engineering at Cisco Systems. Frendo holds a PhD in Electrical Engineering form McMaster University in Hamilton, Canada.
Platforms for Mobile Applications
Moderator - Craig Mathias [ Presentation], Principal, Farpoint Group Craig J. Mathias is a Principal with Farpoint Group, a wireless and mobile advisory firm based in Ashland, MA. The company works with manufacturers, network operators, enterprises, and the financial community in technology assessment and analysis, strategy development, product specification and design, product marketing, program management, education and training, and the integration of emerging technologies into new and existing business operations, across a broad range of markets and applications. Craig is an internationally-recognized expert on wireless communications and mobile computing technologies, and has published numerous technical and overview articles on a variety of topics. He is a well-known industry analyst and frequent speaker at industry conferences and trade shows, and is currently a member of the Advisory Boards for the Interop (Las Vegas and New York), Mobile Business Expo (MBX), and WiMAX World conferences. He also serves as a semi-monthly columnist for SearchMobileComputing.com, ardent blogger for Unstrung.com, and weekly columnist for Computerworld.com. He holds an Sc.B. degree in Applied Mathematics/Computer Science from Brown University.
Speaker - David Heit [ Presentation], Director of Product Management, Enterprise, RIM, Research in Motion
Speaker - David Schlesinger [ Presentation], Direct of Open Source Technologies, ACCESS
Anatomy of a Malware Attack
Speaker - Tom Bowers [ Presentation], Evangelist, Kaspersky Lab
A Guide to Data Center Conservation
Speaker - Jack Pouchet [ Presentation], Director, Energy Initiatives, Green Grid/Emerson Network Power Jack Pouchet - Bio Jack Pouchet, BA, MBA Business Administration, Director Energy Initiatives for Emerson Network Power / Liebert is based in Southern California and works closely with major OEMs in the server market, large data center users, and leading mission critical engineering firms to help define, architect, and create opportunities for advanced power and cooling technologies that improve day-to-day operational efficiencies. Jack brings over twenty years of related OEM power supply, power generation, distribution, and power product sales and marketing experience to Emerson Network Power giving him a unique end-to-end perspective of the entire AC and DC power path. An active member of several industry and sustainability associations including The Green Grid and the Union of Concerned Scientists, Jack is frequently engaged with Federal and State agencies in research and legislation centered on alternative / renewable energy as well as energy efficiency including support of the EPA in their report to Congress on data center operations under H.R. 5646. As a scientist/inventor Jack has corporate IP and patent submittals in place for alternative/renewable energy components, systems, and architectures specifically addressing the IT, networking, data center, and electric utility markets.
Planning the Move from Physical to Virtual: Migration and Deployment
Speaker - Andrew Hillier [ Presentation], Co-founder and CTO, CiRBA Andrew Hillier has over 15 years of experience in the creation and implementation of mission-critical software for the world's largest financial institutions and utilities. A co-founder of CiRBA, he leads product strategy and defines the overall technology roadmap for the company. Prior to CiRBA, Hillier pioneered a state of the art systems management solution which was acquired by Sun Microsystems and now serves as the foundation of their flagship systems management product, Sun Management Center. Hillier has also led the development of solutions for major financial institutions, including fixed income, equity, futures & options and interest rate derivatives trading systems, as well as in the fields of covert military surveillance, advanced traffic and train control, and the robotic inspection and repair of nuclear reactors. Hillier holds a Bachelor of Science degree in computer engineering from The University of New Brunswick.
Speaker - Stephen Pollack [ Presentation], CEO and Co-Founder, PlateSpin Ltd. As founder and CEO of PlateSpin, Stephen leads the long-term business strategy for the company. Stephen is a seasoned IT veteran, with a strong history of creating products and solutions that exceed customer expectations. He brings nearly 25 years of experience in marketing, sales, development and service of successful commercial software products in a variety of technology and market segments. Prior to founding PlateSpin, Stephen was Vice President, Product Management at FloNetwork Inc., a leading direct marketing and email software/services ASP. Under his leadership, the company established itself as the number one supplier of scalable software services to direct marketers and on-line publishers in an ASP context. Prior to that, Stephen held a number of senior management and business unit management positions in a variety of business, marketing and technical roles with companies such as Fulcrum Technologies (now part of OpenText) and NCR Corporation and as an independent technology consultant. Stephen is a product of Queen's University, where he studied both Math and Computing Science and more recently completed business leadership training at the Ivey School of Business in London, Ontario.
How to Get (and Keep) Your ITSM Initiative on Track
Speaker - Hank Marquis [ Presentation], Director of IT Service Management Consulting, Enterprise Management Associates Hank has more than 25 years of hands-on experience in information technology and truly understands all sides of the IT equation. His background spans managing, organizing, and optimizing IT infrastructures and organizations and he has extensive experience helping IT executives and organizations implement IT governance and operational frameworks. Hank has helped dozens of companies implement IT service management best practices. Prior to joining EMA, Hank was the Chief Technology Officer for itSM Solutions, an IT service management training and coaching organization where he oversaw development and delivery of IT management training programs. Previously, as CIO at e-commerce financial services provider Celexis, he aligned with business, guided restructuring projects, led teams to improve customer satisfaction, and designed processes and programs to measurably improve efficiency and control costs. During his time as CTO at management software company Opticom, he directed product architectures and led marketing and software development groups to align with service management best practices to improve sales and market positioning. Hank leverages his unique perspective to help transform clients from good to great by applying business-aligned IT service management principles. Hank?s down-to-earth approach stresses break-through improvements in quality, cost control, and alignment between IT and the business. Hank?s industry credentials include membership in ISACA, itSMF, ASQ, and PMI. He holds ITIL Service Manager with distinction in Service Delivery, Six Sigma Green Belt, and COBIT certifications. His formal studies include Computer Science, Communications Technology, and he is currently pursuing a Doctorate in Organizational Psychology.
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| 2:15 pm–3:00 pm |
Sponsor Sessions
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| 3:45 pm–4:45 pm |
Conference Sessions
Advanced Wireless and Mobile Technologies
Speaker - Byron Henderson [ Presentation], VP of Marketing, Mesh Dynamics Byron Henderson has led Product Management, Marketing, and Sales teams in the Networking field for 25 years. He has overseen the development and launch of new technologies in voice and data integration, security, switching, routing, and wireless. Since 2005, Mr. Henderson has been VP of Marketing at MeshDynamics, an innovator in Third-Generation wireless mesh technologies based on highly distributed radio intelligence in a multiple-radio node architecture. In this role, he has helped define new product capabilities to address an emerging enterprise market for this technology. Prior to MeshDynamics, he held a variety of Product Management and Marketing roles at Cisco Systems. Mr. Henderson helped launch Cisco's highly successful Voice-over-IP product lines, both wide area and PBX replacement. His teams were also responsible for product definition, launch, marketing, and technical support of a variety of other technologies from switching to routing to security and 802.11 wireless. Mr. Henderson joined Cisco Systems through the acquisition of StrataCom, a leading voice and data wide area switching manufacturer. Mr. Henderson led a team focused on the definition, development, and deployment of voice integration products for Frame Relay and ATM environments. Mr. Henderson's experience includes Product Management and Marketing executive positions at Fibermux Corporation (later ADC) and MICOM Corporation (later NorTel), as well as product definition, marketing, and product management consulting roles with a variety of networking vendors.
Speaker - Darwin Engwer [ Presentation], WLAN Strategic Technology Architect, Nortel Networks Darwin is a WLAN pioneer, beginning with WLAN technology development in 1994 at Netwave Technologies, which was acquired by Nortel Networks in 1998. Since that time Darwin has led several WLAN development projects at Nortel and is now part of Nortel's Enterprise Technology, Strategy and Architecture Team. His current activities include WLAN research, standards making and product strategies. Darwin has been a regular participant and contributor to the 802.11 standards making process for the past 13 years, with over 50 submissions and direct involvement in the creation of 802.11, 802.11a, 802.11b, 802.11d, 802.11e, 802.11F, 802.11g, 802.11h, 802.11i, 802.11j, 802.11k, 802.11r and 802.11ma (802.11-2007) including a role as task group vice-chair. He continues to be involved in 9 active task groups and 3 study groups in 802.11, including the Very High Throughput (Gigabit Wireless) effort. Darwin graduated with honors in Electronic Engineering at the Southern Alberta Institute of Technology and is the holder of seven patents.
Storage Virtualization: What, Why, Where and How
Speaker - Rob Peglar [ Presentation], Vice President, Technolgy Marketing, Xiotech Corporation Rob Peglar is Vice President, Technology for Xiotech Corporation. A 30-year industry veteran and published author, he has global responsibility for the shaping of strategic vision, emerging technologies, defining future offering portfolios including business and technology requirements, product planning and industry/customer liaison. He currently serves as Chair of the SNIA Tutorials, as Board member of the Green Storage Initiative, and as Secretary/Treasurer of the Blade Systems Alliance. He has extensive experience in storage virtualization, the architecture, design, implementation and operation of large heterogeneous SANs, archiving strategy, disaster avoidance and compliance, information risk management, distributed cluster storage architectures and is a sought-after speaker and panelist at leading storage and networking-related seminars and conferences worldwide. Prior to joining Xiotech in August 2000, Mr. Peglar held key technology specialist and engineering management positions over a nine-year period at StorageTek and at their networking subsidiary, Network Systems Corporation. Prior to StorageTek, he held engineering development and product management positions at Control Data Corporation and its supercomputer division, ETA Systems. Mr. Peglar holds the B.S. degree in Computer Science from Washington University, St. Louis Missouri, and performed graduate work at Washington University?s Sever Institute of Engineering. His research background includes I/O performance analysis, queuing theory, parallel systems architecture and OS design, storage networking protocols, clustering algorithms and virtual systems optimization.
Keeping Track of the Bad Guys: Practical Black and White Lists
Speaker - Marcus Sachs [ Presentation], Director, SANS Internet Storm Center Marcus Sachs is the Director of the SANS Internet Storm Center, an all-volunteer watch dog organization focused on early warning and analysis of developing Internet threats and vulnerabilities. He has been the SANS ISC director since September 2003 and is also one of SANS? top rated instructors. He is currently employed by Verizon where he is an Executive Director of Government Affairs for National Security Policy in Washington, D.C. He is also a member of the CSIS Commission on Cyber Security for the 44th Presidency. Mr. Sachs' professional experience includes a 20 year military career as an officer in the United States Army followed by two years of federal civilian service at the White House and the U.S. Department of Homeland Security. After retiring from the military in 2001 he was appointed by the President to serve concurrently on the staff of the National Security Council as the Director for Communication Infrastructure Protection, and on the staff of the President's Critical Infrastructure Protection Board. Mr. Sachs joined the National Cyber Security Division of the US Department of Homeland Security in June 2003, where he was responsible for developing the implementation plan for the National Strategy to Secure Cyberspace. While working for DHS, he developed the initial concept and strategy for the creation of the United States Computer Emergency Response Team. Mr. Sachs holds a Master of Science in Computer Science with a concentration in Information Security from James Madison University, a Master of Science in Science and Technology Commercialization from the University of Texas at Austin, and a Bachelor of Civil Engineering from the Georgia Institute of Technology. He is a graduate of the Army's Command and General Staff College, the Army Engineer School, the Army Computer Science School, and the Army's Airborne and Air Assault schools. He is currently pursuing a Ph.D. in Public Policy from George Mason University.
Speaker - Michael O'Reirdan [ Presentation], Comcast Distinguished Engineer, Comcast Michael O'Reirdan is a Comcast Distinguished Engineer with a particular interest in the issues of Spam, Bots and associated network abuse. Michael is also Chairman of the Messaging Anti-Abuse Working Group (MAAWG). Michael has been with Comcast since 2003 and in that time has also been responsible for the introduction of the residential network provisioning platform as well as the core X.500 platform which is at its core. Prior to working with Comcast, Michael held a number of positions with Cable and Wireless in the United Kingdom, USA and Australia. These mainly related to ISP platform design and prior to that, Michael was involved with a variety of messaging platforms such as X.400, ccMail and Fax delivery. Michael is an Irish citizen, a diver, a pilot and a resident of New Jersey.
Green Data Center: The IT Industry's Energy Efficiency Initiative
Speaker - Larry Vertal [ Presentation], Senior Strategist, AMD Lawrence Vertal brings more than 20 years of operational management, strategic relations, corporate governance, and marketing experience to his role as Senior Strategist for AMD. In this role, Mr. Vertal is responsible for both the strategy and execution of selected corporate and commercial initiatives. Mr. Vertal has more than two decades of operational management, strategic relations, corporate governance and marketing experience with technology companies. His range of success spans from startups to Fortune 100 corporations. He has served on the board of directors of The Green Grid consortium since its founding. Mr. Vertal was named by InformationWeek as one of the 15 Innovators & Influencers for 2008. Prior to joining AMD, Mr. Vertal was vice president of marketing for Conita Technologies. While at AST Research he was responsible for the multiprocessor systems business and served as worldwide representative of the executive office. At MAI Systems, Mr. Vertal oversaw development and marketing of four generations of parallel processing systems. Vertal was also the founder of Condor Data and a founding partner of Apollo Enterprise Solutions, LLC Mr. Vertal holds a bachelors degree in Bacteriology with a minor in Philosophy from California State University, Los Angeles followed by graduate research in Chemistry focused on paramagnetic resonance.
Simplifying Software Management through Application Virtualization
Moderator - Anne Skamarock [ Presentation], Research Director, Focus Consulting
Speaker - David Roussain [ Presentation], Vice President of Product Marketing, Citrix
Speaker - Gavriella Schuster [ Presentation], Senior Director, Windows Product Management Group , Microsoft Gavriella Schuster has worked at Microsoft over the last 13 years in a variety of roles. She is currently a senior director in the Windows Product Management Group where she is leading the efforts on building the Microsoft Desktop Optimization Pack, which includes SoftGrid application virtualization. Other roles at Microsoft include work in the US subsidiary driving licensing sales and marketing, Enterprise Services, field business development, training initiative development, segment marketing, worldwide training channel strategy and worldwide operations. She carries with her 13 years of experience in managing and deploying program and product initiatives, 15 years of sales and account management experience, 6 years of licensing marketing and sales experience, 9 years of experience in channel management within the software industry. Prior to coming to Microsoft she worked 5 years at Adobe Systems.
Speaker - Henrik Rosendahl [ Presentation], Director of Application Virtualization, Product Marketing, VMware Henrik Rosendahl was the CEO of Thinstall prior to the acquisition by VMware. Mr. Rosendahl led the launch, strategic partnerships and world wide market expansion of Thinstall?s Application Virtualization Suite. Prior to Thinstall Henrik was the Executive Vice President of Premitech inc. as leading provider of end-user based performance management.
How to Define IT Services: The Cornerstone of ITSM
Speaker - Hank Marquis [ Presentation], Director of IT Service Management Consulting, Enterprise Management Associates Hank has more than 25 years of hands-on experience in information technology and truly understands all sides of the IT equation. His background spans managing, organizing, and optimizing IT infrastructures and organizations and he has extensive experience helping IT executives and organizations implement IT governance and operational frameworks. Hank has helped dozens of companies implement IT service management best practices. Prior to joining EMA, Hank was the Chief Technology Officer for itSM Solutions, an IT service management training and coaching organization where he oversaw development and delivery of IT management training programs. Previously, as CIO at e-commerce financial services provider Celexis, he aligned with business, guided restructuring projects, led teams to improve customer satisfaction, and designed processes and programs to measurably improve efficiency and control costs. During his time as CTO at management software company Opticom, he directed product architectures and led marketing and software development groups to align with service management best practices to improve sales and market positioning. Hank leverages his unique perspective to help transform clients from good to great by applying business-aligned IT service management principles. Hank?s down-to-earth approach stresses break-through improvements in quality, cost control, and alignment between IT and the business. Hank?s industry credentials include membership in ISACA, itSMF, ASQ, and PMI. He holds ITIL Service Manager with distinction in Service Delivery, Six Sigma Green Belt, and COBIT certifications. His formal studies include Computer Science, Communications Technology, and he is currently pursuing a Doctorate in Organizational Psychology.
S08 Conference Sessions
RSS, Search and Enterprise Mashups: Connective Tissue for Enterprise 2.0
Speaker - Greg Reinacker [ Presentation], CTO, Newsgator Greg Reinacker is the Founder and CTO of NewsGator Technologies. Greg's background includes technical consulting work for companies such as Galileo International, as well as several commercial software ventures with companies such as McGraw-Hill. Greg is recognized as a thought leader in the weblog and RSS arenas, publicly speaks about RSS, and is a vocal proponent of business uses of RSS and syndication technologies. Greg holds a B.S. in Electrical Engineering from the University of Colorado in Boulder.
Speaker - Rene Bonvanie [ Presentation], SVP, Serena Software
The State of the Union on SOA
Speaker - Chris Howard [ Presentation], Vice President, Burton Grouop Chris Howard is VP and Director for the Executive Advisory Program at Burton Group. As a speaker, Mr. Howard is in demand for his thoughtful discussions of technology and society, and brings interdisciplinary perspectives to his topics. His research focus spans enterprise and application architecture, user experience, organizational dynamics, modelling and process design. Prior to joining Burton Group, Mr. Howard was an enterprise architect at U.S. Bank, and led consolidation efforts for development frameworks and channel renewal. In addition, he has been part of the academic community for the past 20 years as an associate professor and guest lecturer at major schools in North America and Europe. He serves as chairman of the industry advisory board for the College of Applied Science at the University of Cincinnati.
How Digital Killed the Analog Store: Open Source and SAAS Solutions Virtualize Global IT Delivery
Speaker - Doug Harr [ Presentation], CIO, Ingres Chief Information Officer of Ingres and Resident Music Aficionado Doug Harr is the chief information officer for Ingres and a music lover at heart. During his career, Doug has focused on building Information Technology and Professional Service organizations that design, deliver, and support business solutions. These solutions have involved multiple technologies, applications, and industries. In off hours, Doug works diligently to keep up with new musical groups and attend as many concerts as possible. Doug and his IT team have implemented an innovative approach to IT by staying clear of the closed source perpetual license models and focusing solely on SaaS and Open Source solutions to get the job done. Prior to joining Ingres, Doug acted as CIO at Portal Software. He was also the senior vice president of professional services at Core Technology Group, Inc., a provider of services to deploy packaged and custom business applications to a wide variety of clients. Doug holds a Bachelor of Science in Business Administration with a Computer Science (MIS) minor from California Polytechnic State University, San Luis Obispo. He is a member of the Consortium for Information System Executives (CISE), and is guest lecturer for the MBA program at San Francisco State University.
Speaker - Vinnie Mirchandani [ Presentation], Founder, Deal Architect
S08 Industry Sessions
Enterprise Software Pricing: Approaching the Tipping Point for a Collapse?
Speaker - Chris Dowse [ Presentation], CEO, NeoChange Chris Dowse is Founder and CEO of Neochange, the leading management consulting firm focused exclusively on the complex challenge of Effective User Adoption. Neochange is based in San Francisco with resources in the UK and Australia. Using Neochange?s innovative Adopt IT methodology Neochange has consulted with executives of Fortune 500 companies such as Wells Fargo, Cisco, Walgreens and McKesson to help mitigate adoption risks and manage business transformations in the areas of IT management, CRM and Enterprise Risk Management. Neochange is currently retained by various industry-leading ISV?s to develop and execute their user adoption solutions / practices. Chris is a cited industry thought leader on organizational adoption and software-driven transformations. His research and opinion papers have been published in various technology channels such as Information Week, Sandhill.com. Chris frequently presents at C-level events and round tables on the leadership challenges associated with transforming software companies and corporate IT.
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| 4:15 pm–5:00 pm |
Sponsor Sessions
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| 9:00 am–9:45 am |
Sponsor Sessions
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| 10:15 am–11:15 am |
Conference Sessions
What SOA and Web 2.0 Means to the Network
Speaker - Imad Mouline [ Presentation], CTO, Gomez Imad Mouline brings years of software architecture, research and development experience to Gomez. At Gomez, Mouline works with customers, analysts, industry groups and internal resources to help drive the Gomez technology and business strategy to meet customers? needs in the face of new business and technology trends. Prior to Gomez, Mouline held the position of chief technology officer at S1 Corporation for five years. There he played a variety of roles across departments, including engineering, product management, sales and marketing. Previously, Mouline served as director of engineering in the office of the CTO at BroadVision, after its acquisition of Interleaf. During his seven years at Interleaf, Mouline held various professional services and engineering roles, where he ultimately served as the director of engineering for product architecture, while contributing code to one of the products. Mouline has spoken at various user conferences and technology events. Mouline is a valued source to media, analysts and bloggers on a range of topics, including how to engineer customer experience into online applications and services. Mouline is a graduate of the Massachusetts Institute of Technology.
Speaker - Shankar Ramaswamy [ Presentation], VP of Product Management, Sonoa Systems Shankar Ramaswamy is VP of Product Management for Sonoa Systems. He previously served as a Senior Technical Staff Member in the Application Integration Middleware (AIM) and Lotus divisions of IBM?s Software Group. Shankar also served as a core member of IBM?s Software Group Architecture Board. Previously, he co-founded and served as CTO of Torry Harris Business Solutions ? a services company that specialized in the design and development of mission-critical business applications. Shankar began his career at Transarc Corp. (a wholly owned IBM subsidiary). He holds a PhD in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign
Convergence: Technologies and Strategies
Speaker - Andrew Buffmire [ Presentation], President and CEO, Strata8 Andrew Buffmire Chief Executive Officer Strata8 Networks, Inc. Andrew Buffmire is Chief Executive Officer of Strata8 Networks. With over 20 years of experience in the telecommunications and wireless industries, Buffmire has extensive experience in wireless and wire line telecom and VoIP. Buffmire has held a number of senior industry leadership positions including Director Business Development and Strategy, Unified Communications Group, Microsoft Corporation and CEO of a hosted VoIP carrier providing service over broadband, WiFi and FTTP. In addition, he was part of the initial development team at Sprint PCS and a key participant in the design, development and execution of the Sprint affiliate program later becoming VP, Business Development and an Executive Officer at UbiquiTel, Inc., (Nasdaq: UPCS) one of the largest Sprint affiliates. Buffmire holds a Masters of Law degree from the London School of Economics and Political Science, a Juris Doctor degree from the University of Utah and a Bachelor of Arts degree in International Relations from the University of Southern California.
Introduction to Unified Communications
Moderator - Don Van Doren [ Presentation], Principal, UniComm Consulting, LLC Don Van Doren is a principal of UniComm Consulting, an independent consulting firm he founded with Marty Parker. The firm focuses exclusively on unified communications. It helps clients to understand the potential for UC in their business, to develop strategies appropriate for their goals and opportunities, to identify specific applications and associated ROI, to help identify appropriate supplier partners, and to assist with implementation, including project management, change leadership, and metrics. In addition to his work on client projects and helping manage the firm, Don writes articles and columns and speaks frequently at industry conferences. Don is also president of Vanguard Communications, another consulting firm which helps clients plan, design, and implement innovative contact center technology and processes. He is a co-founder of UCStrategies.com. Before founding Vanguard, Don held management positions in several systems integration firms. He has an undergraduate degree from Yale University and an MBA from the University of Michigan. Contact Don at 973-229-7185 or at dvandoren@unicommconsulting.com. Visit his companies' websites at www.unicommconsulting.com and www.vanguard.net.
Speaker - SW Worth [ Presentation], Senior Standards Program Manager, Microsoft Corporation
Developing Metrics and Measures for Information Security Governance
Speaker - John Pironti [ Presentation], Chief Information Risk Strategist, Getronics John P. Pironti is the Chief Information Risk Strategist at Getronics. He has designed and implemented enterprise wide electronic business solutions, information security programs, and threat and vulnerability management solutions for key customers in a range of industries, including financial services, government, hospitality, aerospace and information technology. Mr. Pironti has a number of industry certifications including Certified in the Governance of Enterprise Information Technology (CGEIT), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Information Systems Security Professional (CISSP), Information Systems Security Architecture Professional and (ISSAP) and a Information Systems Security Management Professional (ISSMP). He is also a published author and writer, and a frequent speaker on electronic business and security topics at domestic and international industry conferences.
Is Your Data Center Most Effective or Most Efficient? Shouldn't It Be Both?
Speaker - Doug Gourlay [ Presentation], Senior Director, Data Center Solutions Group, Cisco Doug Gourlay has been a leader in the creation of Cisco® development, investment, and architectural strategies combining emerging technologies with core infrastructure. As Senior Director for Data Center Solutions, Doug defines and executes Cisco?s global marketing strategy for data center solutions, products and technologies, including storage and application networking, data center switching, high-performance computing, and WAN optimization. Under his leadership the data center solutions segment has grown from a nascent business to a multi-billion-dollar global concern.
Microsoft's New Virtualization Strategy
Speaker - Mike Neil [ Presentation], General Manager, Microsoft Mike Neil General Manager of Virtualization Strategy Windows Server Division Microsoft Corp. Mike Neil is general manager for virtualization strategy in the Windows Server Division at Microsoft Corp in Redmond, Wash. Mike is focused on the delivery of the Windows virtualization technology, including Windows Server 2008 Hyper-V and Virtual PC 2007. Mike also directs the technical enablement of Microsoft?s broader vision for virtualization, to include virtualization management tools. Prior to this role, Mike was responsible for Microsoft?s server and PC virtualization efforts since 2003. Mike joined Microsoft as part of Microsoft?s February 2003 acquisition of Connectix Corp. While at Connectix, Mike was the vice president of engineering and worked on the original team that developed Virtual PC Mac, allowing Apple Macintosh computers to run Windows. Mike also was one of the founders of Pixo, a small company that developed operating systems and applications for handheld devices, the most notable of which is the Apple iPod. After attending the University of Michigan, Mike joined Apple culminating as the integration lead and technical lead for Apple?s OS project code named Copeland.
Don't Lose Your Mind or Your Job: What Every IT Professional Should Know About CMDB
Speaker - Chris Matney [ Presentation], Managing Director, Enterprise Management Associates (EMA)
S08 Conference Sessions
Moving to SaaS: Best Practices and Pitfalls
Speaker - Alistair Croll [ Presentation], Principal Analyst, BitCurrent Alistair is a senior analyst at research firm Bitcurrent, covering emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop and Web2Expo, and writes for a variety of online publications including GigaOm. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall.
The Convergence of Open Source and SaaS
Speaker - Jeff Kaplan [ Presentation], Managing Director, THINKstrategies, Inc. Jeff Kaplan is the Founder and Managing Director of THINKstrategies, a strategic consulting firm that helps IT enterprise decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies. Jeff is also the founder of the Software-as-a-Service (SaaS) Showplace online directory. (www.saas-showplace.com) Prior to forming THINKstrategies, Jeff served as Vice President of Marketing and Business Development at InterOPS Management Solutions, and was Director of Strategic Marketing at International Network Services (INS) and subsequently Lucent Technologies, which acquired INS. Jeff also spent thirteen (13) years as a leading industry analyst at IDC, Dataquest and META Group. Jeff is a frequent speaker at industry conferences and contributing columnist for BusinessWeek, Mass High Tech Journal, Financial Times of London, NetworkWorld, Business Communications Review, ComputerWorld, InformationWeek, Managing Automation, and the Web Hosting Industry Review on topics ranging from SaaS to managed services, utility computing to outsourcing strategies. For more information, visit his site at www.thinkstrategies.com, or contact him at jkaplan@thinkstrategies.com.
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| 10:15 am–10:45 am |
S08 Industry Sessions
Seven Rules for Kick-Ass Market Positioning
Speaker - Chris Roon [ Presentation], Managing Director, Marketing Arts Chris Roon is partner of Marketing Arts, Inc. with over 20 years of enterprise software product management, marketing and sales experience. Chris helps unblock critical marketing strategy problems and specializes in creating break-away positioning and launch strategies for enterprise software, networking and clean-technology companies. Chris will share recent client examples from Marketing Art's positioning process and insight from the compounded, institutionalized knowledge and best practices cumulated from working with over 150 technology companies. Marketing Arts has successfully facilitated marketing strategies for industry powerhouses such as SAP, Microsoft, Symantec, Hyperion, WebEx and Bluecoat as well as category creators including DemandTec, Workday, Helpstream and BDNA.
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| 10:15 am–11:00 am |
Sponsor Sessions
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| 10:45 am–11:15 am |
S08 Industry Sessions
Demonstrating THE SECRET of Guerrilla Warfare
Speaker - Rick Bennett [ Presentation], President, Rick Bennett Advertising Rick Bennett is the one-man ad agency who took Oracle from $15 million to its first billion-dollar sales year. His guerrilla marketing has helped create billion-dollar companies (Oracle and Salesforce.com, to name two), along with numerous $100+-million companies in the computer hardware, database, circuit design and artificial intelligence industries. His advertising has helped trigger acquisition of his clients?Forté by Sun, Vantive by PeopleSoft, Junglee by Amazon.com, and IntraLinks by TA Indigo Holding Corporation?and his WALL STREET JOURNAL ads secured major equity investments in his clients from Hewlett-Packard and Oracle. On three occasions the WSJ ran regional ads he created for his clients free of charge, nationwide. He learned guerrilla warfare from Tony Schwartz, whose famous Daisy commercial destroyed Barry Goldwater in 1964, and with whom he worked in 1979 to pass Massachusetts' tax-limitation initiative. Mr. Bennett is also a mathematician and inventor covered early in his career by BUSINESS WEEK, THE WALL STREET JOURNAL and other publications. Mr. Bennett created Salesforce.com's frontal assault on Siebel, the most famous of which is their "I will not give my lunch money to Siebel" campaign. He sits on the Safeguard Scientifics (NYSE: SF |